28%
U.S. Workers Fully Remote
5.5M
New Businesses 2023
35%
Rent Premium Achievable
#1
St. Johns County FL
Target Tenant Profile
- Remote professionals: software developers, consultants, digital marketers
- Entrepreneurs & founders: e-commerce operators, freelancers, service businesses
- Ages 28–45, high disposable income, values community and professional growth
- Combined rent + WeWork cost exceeds The Nexus rent — clear value proposition
- Fastest-growing rental demographic in the United States
Why St. Johns County
- Florida's fastest-growing county — 18%+ population growth over 5 years
- Florida's #1 ranked public school district, attracting high-income families
- Median household income $95,000+ in zip code 32092
- Severe shortage of Class-A rental product for professional tenants
- Strong remote worker migration from Miami, Atlanta, and New York
- 30 minutes from Jacksonville International Airport